Nothing says Christmas like a magazine subscription (especially if it’s a subscription to Christmas Monthly). And Tangible Media is offering you, the people, a deal. Not only will you be remembered all year for your thoughtfulness and generosity, you’ll also get 40 percent off the retail cover price when you subscribe to one (or perhaps a few) of the many Tangible titles before Saturday 4 December. And as if that deal wasn’t sweet enough, it’s been sweetened even further by Monteith’s, which will be dishing out one dozen of its new premium drop Single Source to ten lucky subscribers.
Browsing: magazines
It hasn’t been an avalanche this time round, but the usual dollop of press releases hit the desk today full of language reminiscent of The Property Press, with virtually every magazine claiming the publishing equivalent of “north facing sun-drenched decks” and “indoor/outdoor flow”. Still, purple prose aside, the latest readership numbers for the mags look pretty good for an industry that has taken a battering over the last couple of years. And this data will be welcome relief to those hoping the good news of three months ago was not an aberration.
The November/December edition of NZ Marketing magazine is out. And, as you’d expect from a title with such a name, it’s filled to the brim with what experts refer to as ‘essential marketing intelligence’, including the cover feature/call-to-arms that was written by three academics from the University of Waikato who detail why they feel the discipline is currently suffering from a ‘worldwide identity crisis’.
A relative outsider has stormed through the pack to take out the supreme award in the inaugural New Zealand edition of The Maggies, with the January 2010 issue of women’s surf and snow magazine Curl beating out the big boys to take Magazine Cover of the Year.
The winds of change have blown for two titles in the Tangible Media stable, with the rejigged weekly Groove Guide set to launch with a renewed pop cultural zest and a new but familiar editor at the helm, as well as a relaunch and an editorial reshuffle at sustainable living magazine Good.
Mother always said never to judge a book by its cover. But, as the finalist list for the The Maggies shows, the opposite applies when it comes to magazines.
We love statistics here at StopPress. And, given our heritage, we’re also fairly big fans of magazines. So imagine our immense cerebral delight when we were sent ‘The 20 truths about magazines in New Zealand’, a compilation of statistics that clearly shows how potent a media force magazines are in this country.
The magazine industry will be feeling somewhat chuffed and maybe a little relieved because, despite predictions to the contrary, in many cases magazine readership and circulation have grown over the last year, according to Nielsen’s year on year comparative results.
A veritable smorgasbord of Kiwi magazine industry hot shots have been roped in to impose their harsh judgements for the inaugural New Zealand edition of The Maggies, the popular UK award show that’s been shipped down to the southern hemisphere to honour the year’s best magazine covers.
Ah, the magazine cover. How we love the way you capture the consumer’s attention. How we love critiquing the efforts of our competitors. And how we love the mixture of art and science often required to create a stunner. Well, undercover cover lovers rejoice, for The Maggies have been shipped in from the UK and entries for the inaugural New Zealand competition are now open.
At StopPress, we like nothing more than laughing at the expense of others. We also like laughing at strange publications and were recently alerted to this outstanding magazine.
Hark! The iPad hath been released, the feverish purchasing (300,000 on its first day in the US, Apple says) hath begun and the opining, reviewing, analysing and critiquing of one of the world’s most talked about devices is well underway. And, overall, it seems the opining, reviewing, analysing and critiquing of this ‘game changing’ gadget has been very positive.
The Magazine Publishers Association is calling – nay, yelling – for entries to the revamped 2010 Magazine Awards. It’s a chance to win recognition for yourself, your title and your team (and, if you win, to shamelessly dance on the tables).
For north of Bombays
For subscribers
Winning team 2010
New Zealand Rugby World was one of the few magazines to defy the overall downward trend in circulation, growing 20 percent for the year ending December 2009.
Big up
Slow down
It’s a mixed bag for mags in the latest audited circulation results, with most mags reporting year-on-year declines. But there are a few notable exceptions.
The renovations are almost complete and MagMag says the launch of its new consumer magazine subscription website this week will open up a new era in magazine subscription marketing.
This week from the Media Counsel: Women’s magazines and classified-centric titles fared worst in the latest readership survey. But which publications bucked the trend?
American newspaper magnate William Randolph Hearst (1863 –1951) once said these wise words, which appeared on a National Lampoon cover in 1977.
Brilliant.
Honest words, even though Hearst was known to indulge in yellow journalism that “routinely invented sensational stories, faked interviews, ran phony pictures and distorted real events”, according …
Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.
Editor of New Idea, Hayley McLarin, maintains it’s not the same photo, though it may come from the same shoot.
“We try to find the picture that best illustrates the …
NZ Manufacturer magazine hits the stands in October. Managing editor Doug Green’s mission is “to keep our readers up to date with the latest industry news and manufacturing advances in a tasty paper morsel”.
A subscription for 11 issues for $45 is a real bargain. Their helpful media kit …
Good news for petrolheads—Auto Salon magazine will launch in New Zealand in October. Privately owned Adrenalin Publishing has licensed the rights from across the ditch to produce the Kiwi version, combining Aussie, international and local content.
Adrenalin has somewhat hogged the motoring sector—its stable of seven includes NZ4WD …
Real Groove magazine has a new brand manager, musician Paul Lightfoot, once guitarist for The Mockers in the 80s and last seen doing covers of The Church at Auckland’s PR Bar.
Lightfoot’s past ad manager roles have been with Management mag, Metro and at Prime TV. He’s …
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …