Jeremy Irwin has been the main man at the Association of New Zealand Advertisers (ANZA) for the past 15 years. And always having to take the side of advertisers and marketers means he’s fought—and won—plenty of ferocious battles with academics, politicians, special interest groups and other antagonists. He’s stepping back from the public policy coalface to focus on some well-deserved rose sniffing and, one week ahead of TVNZ-NZ Marketing awards night, Irwin was inducted into the TVNZ Marketing Hall of Fame in front of a 350-strong crowd at the Marketing Association’s Brainy Breakfast yesterday. Here’s what he told us about his long and esteemed career in the last issue of NZ Marketing.
Applauding the voice of reason: Irwin inducted into TVNZ Marketing Hall of Fame