Browsing: MA

Opinion
The writing on the wall is green: advocating for the 88 percent
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When iconic ad man Martin Lindstrom starts preaching ethics and green sensibility, you know the writing is on the wall for business as usual in the marketing world. But it’s not really Lindstrom calling the tune here. He’s just the weatherman pointing out the massively changed consumer climate. In New Zealand, 88 percent of us want to buy more sustainable products and services according to Colmar Brunton’s B3W research 2010 & 2011, with spends increasing even in tough times.

Awards/events
Get the skinny on direct marketing success
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Coca-Cola South Pacific, giffgaff and comparethemarket.com from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they’ve harnessed modern direct marketing to take their businesses to another level.

Opinion
A world gone digital
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The MA’s Digital Day Out Event last week was an opportunity to see how advertisers and consumers are interacting via social networking sites, the internet, TV, mobile devices, tablets and instore digital signage. And what may be involved in the future if those relationships hope to be strengthened. 

News
The rise and rise of online video—and how brands can benefit from it
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Given YouTube’s current pervasiveness, it’s hard to believe it didn’t exist until February 2005. And back then, the expensive tools of the trade meant high-quality video was largely inaccessible to the hoi polloi. Now, recording technology is cheap and ubiquitous and broadband means consumption is rising rapidly. The seemingly insatiable desire for online video means it is a huge area of focus for brands and marketers and how to tap into some of the possibilities this exciting realm affords was the topic of discussion at the Marketing Association’s Brainy Breakfast last week.

News
And the future of marketing is…
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The Marketing Association’s 2011 “Marketing Today” Conference held at The Langham Auckland began with an apt quote from William Gibson. “The future is already here. It’s just not evenly distributed yet.” And, as well as an update on all on traditional the marketing concepts like market research, direct marketing, brand management, the conference also provided fresh insight into ‘new-age’ marketing concepts like closer integration of marketing with IT, gamification and social media marketing.

News
RSVP & Nexus judges announced
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Along with industry specialists traditionally seen in the judging line-up for the RSVP and Nexus Awards, the Marketing Association has confirmed several new faces for this year’s panel.

News
A public service announcement…
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A friendly reminder from the Marketing Association that entries for the 2011 RSVP and Nexus Awards close on Friday 21 October at 5pm. Busy folk, or those with poor time management, can apply for an extension until Friday 28 October, 5pm by emailing event manager Marilena Rosu and coughing up $50. 

News
RSVP & Nexus Awards opens for 2011 business
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The call for entries for the 2011 RSVP and Nexus Awards has been put out. So marketing gurus are once again being encouraged to showcase shining examples of the campaigns and projects they’ve created that stimulate a conversation, ask for a response, prompt some deeper brand involvement and lead to a sale, lead or other measurable change in behaviour.