Browsing: Lynne Anne Davis

Davis’ recipe for PR success: ‘More sizzle to the steak’

On Wednesday CAANZ Marcomms Leadership Group (MLG) is hosting a special event, Re-Imagining PR. It’s PR, ‘but not as you imagine, or know it’–because with social media constantly evolving, PR business models are also having to. Lynne Anne Davis, managing director Fleishman Hillard Asia Pacific, is one of the speakers at the forum, and she answers a quick Q&A for those of you who can’t wait for Wednesday’s gig.

MLG brings commercial power of creative PR to the fore at upcoming forum

The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific.