As the sale of WhatsApp and many other tech companies shows, audiences are assets. And, as Lynda Brendish writes, it pays to develop them if you hope to succeed in the realm of content marketing.
Browsing: Lynda Brendish
The latest radio survey results have just been released, so we’ve decided to republish an edited version of Lynda Brendish’s story on New Zealand’s radio scene that originally featured in the July/August edition of NZ Marketing.
Dove’s ‘Real Beauty Sketches’ campaign has hit the mark, says Lynda Brendish. But Dove’s parent company Unilever still has some improving to do.