Browsing: Lynda-Anne Bodger

Super Liquor hops on beer bandwagon with Craftology sub-brand

US craft beer exports rose 72 percent last year compared to 2011 numbers and while New Zealand still has a long way to go to reach the approximately 15 percent of market share craft beer holds stateside, similarly impressive growth trends exist in New Zealand. So as the movement gains steam—among both brewers and drinkers—Super Liquor is aiming to bring those two segments closer together with its Craftology initiative, which is part loyalty scheme, part content marketing and part kerrazzzee idea dreamed up while sitting around having a beer.