When mainstream media outlets put their minds to it, they can be a powerful force for good. Campbell Live, which was in the headlines today after the announcement about is main rival Close Up, has given it a good nudge this year with a series of fundraising initiatives and it’s been shining a light on child poverty in New Zealand and its social and economic impacts this week. To raise funds, it’s instituted Lunchbox day with KidsCan and there are a number of businesses and community organisations doing their bit around the country. So as you slip back to work from your Friday power lunch, either text lunch to 8595 to make a $3 donation or harass the boss to come up with some cash. Or both.
Browsing: Lunchbox Day
Campbell Live passes the hat around for hungry kids—UPDATED