TRA’s Luke Procter unpacks Adidas’s successful brand culture from his own experience as a ‘sneakerhead’.
Browsing: Luke Proctor
Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight
TRA sets up Wellington office, looks to capitalise on the government’s thirst for insights
TRA broke the champagne on its fancy new office in Britomart this year (and developer Peter Cooper called “the best fit out in the precinct”). And it’s about to do it again, this time in Wellington.