Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
Browsing: Loyalty New Zealand
Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million members) but without a physical presence, that disconnect was proving disastrous for Fly Buys. So how do you motivate the wildly diverse frontline staff of Fly Buys’ partners?
There’s already been a steady stream of cash donations to the various Christchurch Quake appeals and plenty of initiatives from the business community to raise funds. Now Loyalty New Zealand, the company behind Fly Buys, has come up with another way to help those affected by the disaster by allowing its 2.5 million card holders to donate their points in one hundred point lots to the Red Cross or the SPCA Canterbury. So get in there and donate your points here.
… as Pead PR has a growth spurt, award-winning ad photographer Rory Carter signs with International Rescue, Loyalty New Zealand welcomes an old face back to the office, McCann Worldgroup New Zealand snaps up a talented creative couple, Twenty nabs a creative director and Omnilab Media goes for the digital jugular.
Phones at the ready, New Zealand: Adshel will be unveiling a new offering called ‘Adshel Mobile’ on Monday, which the company claims to be the first out of home mobile network in the country. And the first campaign to use the techy wares will be Fly Buys Music.
Loyalty New Zealand (LNZ), the operator of Fly Buys, has opened a new Auckland office and made three new appointments to complete the team and strengthen its nationwide presence.