Browsing: Louise Bond

News
Horse’s Mouth: Louise Bond, PHD
By

With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.

Movings/shakings
Movings/Shakings: 25 March
By

Spark Group’s silo-breaking, DDB to welcome some senior muscle, Dow Design adds a senior (and musical) creative, Nikki Walker joins Finch, Yukfoo looks overseas, Air New Zealand honoured (again) and Social Media Club gets a jolt.

Opinion
The Year in Review: Louise Bond
By

With five golds at the Media Awards, a host of Yahoo DSA gongs, big campaigns for Vodafone, Instant Kiwi and ANZ, a re-signed agreement with Unilever and a new gamified planning system about to come onstream, Spark Group has had plenty to crow about this year. Chief executive Louise Bond takes the wheel.

News
Spark games the system—UPDATED
By

Marcomms folk are a competitive bunch. Always fighting over clients/awards/staff. And, in many cases, that competition is often a good thing for the quality of ideas, which is why PHD and its local outpost Spark Group are set to launch a new global operating system that taps into elements of gamification and crowd-sourcing to “encourage participation and collaboration” among the 2,500 staff across the Omnicom-owned group.

Movings/shakings
Movings/Shakings: 16 November
By

Westpac’s Martine Jager heads back to Oz, Colenso shares the account management love, CAANZ announces four new board members, indies band together to create new agency forum, Orangebox makes a big Wellington hire, Fairfax goes Peat mining and Alexander Communications goes global.

News
Long-serving duo to take Spark PHD reins
By

Between them they’ve worked under the Spark PHD roof for over 20 years and Nikki Grafton and Stuart Rutherford have been rewarded for their loyalty after being appointed as joint managing directors.