Browsing: Louise Bond
With five golds at the Media Awards, a host of Yahoo DSA gongs, big campaigns for Vodafone, Instant Kiwi and ANZ, a re-signed agreement with Unilever and a new gamified planning system about to come onstream, Spark Group has had plenty to crow about this year. Chief executive Louise Bond takes the wheel.
Marcomms folk are a competitive bunch. Always fighting over clients/awards/staff. And, in many cases, that competition is often a good thing for the quality of ideas, which is why PHD and its local outpost Spark Group are set to launch a new global operating system that taps into elements of gamification and crowd-sourcing to “encourage participation and collaboration” among the 2,500 staff across the Omnicom-owned group.
Westpac’s Martine Jager heads back to Oz, Colenso shares the account management love, CAANZ announces four new board members, indies band together to create new agency forum, Orangebox makes a big Wellington hire, Fairfax goes Peat mining and Alexander Communications goes global.