Browsing: Louis Vuitton
Earlier this year, Jack Daniel’s Properties, Inc issued a cease and desist letter to author Patrick Wensink regarding the cover design of his recent novel, Broken Piano For President, which closely resembled the Jack Daniel’s whiskey label. And, as AJ Park’s Damian Broadley and Jude Antony write, the company’s response is a great reminder that the tone and approach of any communication should be carefully considered.
At a time when traditional retailers are struggling, the trendsetting soothsayers believe pop-up stores and venues are one of the next big marketing things. And judging by the number, er, popping up for the Rugby World Cup, maybe they’re right.