Browsing: Lotto

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First Jesse, now Dylan: Lotto tells its philanthropic story through the medium of junior football
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Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it’s also tried to sell more tickets by focusing on giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it’s turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.

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Self high fives for Lotto as Powerball campaign wins February Ad Impact Award
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Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it’s done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton’s Ad Impact Award.

News
TVCs of the Week: 5 November
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Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.

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