Browsing: Lotto

News
First Jesse, now Dylan: Lotto tells its philanthropic story through the medium of junior football
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Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it’s also tried to sell more tickets by focusing on giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it’s turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.

News
Self high fives for Lotto as Powerball campaign wins February Ad Impact Award
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Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it’s done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton’s Ad Impact Award.

News
TVCs of the Week: 5 November
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Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.

News
FTW: NZ Lotteries and DDB focus on the winning
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Judging from the (unusually) complimentary comments on StopPress, the pundits seem to like the new—and quite bizarre—Instant Kiwi campaign. And, to launch NZ Lotteries’ new overarching tagline of ‘Winning Happens’, DDB has also released a series of entertaining radio ads featuring monkeys, kung fu masters and tense reality show music that aim to drum home the fact that there’s a winner every second-and-a-half across the whole portfolio.

News
TVCs of the Week: 28 August
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Another bumper edition of TVCs of the Week, with Tourism New Zealand, Unitec, AUT, Lotto, Telecom and Pak ‘n’ Save making it on to the (extended) dais.

News
Valentine’s action for Lotto dog
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Could Wilson the Lotto dog get any luckier? Lotto is launching another installment of its award-winning Lotto campaign–and in it the popular canine hero Wilson finds a girlfriend. Lotto is also getting into the spirit of Valentine’s Day, and sharing the love… name the lucky bitch, and you could win prizes.

Opinion
The Year in Review: Justin Mowday
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The Death Star has landed a couple of big fish, won some big awards, launched some big ideas and welcomed—and farewelled—some big creative boffins this year. DDB’s managing director Justin Mowday dives into the choppy waters of 2011. 

News
The good, the bad and the ugly of advertising: Wilson and Big Save take Fair Go Ad Award cakes
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Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours. 

News
Lotto launches digital signs for the digital times
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NZ Lotteries has given the digital signage sector a big fillip with the roll-out of LCD promotional screens to 600 of its top Lotto stores around the country, the biggest roll-out of its kind in New Zealand. And so far, the enticing new technology is doing the business. 

News
Awards round-up: Clio, One Show, Summit and more Cannes Young Print Lions winners
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The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions. 

News
Hit for six: Toby Talbot on DDB’s secret TV sauce
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While Skyline’s animated ode to garages took out our TVC of the Year award, it’s clear the ad won because of a concerted effort from the company’s staff and suppliers. Some felt it was a tribute to the passion and pride the employees have in the small company, but others felt the ‘win by any means necessary’ approach was slightly embarrassing, wasn’t in the spirit in which the award was set up and didn’t accurately reflect the best, most popular ad of the year. It was within the rules, but if you’re in the latter camp, then it’s fair to say Lotto’s ‘Lucky Dog’ by DDB and The Sweet Shop was the ‘pseudo-winner’, as it was leading the polling by a fairly large margin up until the last couple of days. And with five other DDB creations also making it into the top ten, DDB had an impressive overall showing, something executive creative director Toby Talbot says can be put down to the power of solid client relationships. 

News
Television Commercial Single: DDB, Colenso + Saatchi & Saatchi
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DDB, Sky and Capital City Films’ ‘Leafblower’ spot took home the most metal of any TVC on the night, with a gold in the single television commercial category adding to its impressive haul. DDB also picked up a silver for Lotto’s ‘Lucky Dog’ (which has over 750,000 views on YouTube) and a bronze for Volkswagen’s ‘Milk Run’; Colenso picked up a silver for Vodafone’s ‘Double Back’ spot and a bronze for Frucor’s ‘Ladders’; and Saatchi & Saatchi picked up a bronze for Telecom’s ‘Sunrise, Sunset’.

News
Cinema and Projection & Long-form Content: DDB, Colenso BBDO + TBWA\
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DDB’s Lucky Dog remains goldless, despite being a big crowd favourite, but it takes a silver in Cinema and Projection, while Colenso’s moderately controversial ‘Beer: The Untold Story’ comes home with a bronze. And in the Long-Form Content category, Colenso and DB Export win again with a bronze, as does TBWA\’s ‘Give Your All’ papier mache for Adidas.

Opinion
The year in review: Wendy Rayner
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Instant Kiwi’s ‘Believe it or Not’ and Lotto’s ‘Lucky Dog’ (which is close to reaching the 500,000 views mark on YouTube) were two of the year’s favourite campaigns. And the Scratchy Bus was pretty damn cool too. Thanks DDB and Wendy Rayner, NZ Lotteries’ head of marketing.

News
[email protected]: 5 — 11 October
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Behold these vespertine delights! Bluebird’s ‘Do us a flavour’ experiment reaches the stores; Vodafone’s new brand campaign is the pick of the always competitive telco bunch; the Big Mac and Quarter Pounder spots out of DDB Sydney hit the mark; Honda embraces Michaelangelo for its new Insight ad; the National Bank follows up its big brand relaunch with a suitably quirky home loan spot; Sam Neill multiplies for Kiwibank; the rise of Wilson continues; and Dan Carter strips off and goes extreme unicycling for Rexona.

News
In dog and beer we trust
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Who’s it for: Lotto ‘Lucky Dog’ by DDB and The Sweet Shop

Why we like it: We laughed, we cried, we cried a little bit more and then we laughed again. The latest Lotto campaign is certainly a big, expensive-looking cinematic journey. And it’s nigh-on impossible …

News
Instant Kiwi celebrates 20th anniversary
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Congrats to the little Kiwi that could – Instant Kiwi scratchies turn 20 years old this month. Interbrand has been the design company responsible for all the Instant Kiwi designs since the very first scratchie in 1989. Two new IKs have been released to celebrate the birthday – a collector’s edition …