Browsing: Lotto NZ
It’s been a year since Lotto sailed the pirate ship in ‘Pop’s Gift’ onto Kiwi TV screens, and the organisation has now followed this up with another fantastical piece of storytelling in a new spot called ‘Mum’s Wish’.
While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.
The expression ‘a third wheel’ and the oft-used phrase ‘two’s company, three’s a crowd’ are usually employed to describe a situation whereby a third participant somehow ruins the dynamism between a couple. However, DDB doesn’t agree with this sentiment. In a trio of new TVCs, which aim to draw attention to Lotto NZ’s new game called 3 Play, DDB attempts to show that ordinary activities are way better when done in a group of three.
After almost two years as global head of strategy for PHD’s Unilever business in London, Guy Cousins is set to return to New Zealand to take up the chief marketing officer role with Lotto NZ. He replaces Val Green, who held the role of general manager of marketing for almost two years before departing in May.
Last Sunday once again marked the annual time of year when Kiwis are unified in an attempt to assuage some of the guilt associated with pretty much commandeering the word relaxation from the vocabularies of the nation’s fathers. And it does after all make sense, because once children enter the world, men’s lives change: sleeping in late becomes virtually impossible, prized possessions become ad-hoc teething soothers and monthly bills start to stretch in a way that defies all the rules of physics. So here’s a rundown of various brands that decided to tap into this shared guilt in the hope of extracting a few coins.
Everyone loves a good scratch. And everyone loves winning money. So Lotto NZ by DDB are hoping to show that Instant Kiwi can give you a bit of both, with four spots showing depressing situations being transformed with a wiggle of the finger.
In a continuation of its ‘High Five’ campaign launched last February, Lotto Powerball NZ is sending a bearded protagonist around the country to celebrate the successes of Kiwis. And while it might sound reminiscent of ASB’s ill-fated campaign starring Brian Blessed, Lotto’s effort, conceptualised by DDB, differs markedly from the approach used by the bank. Rather than dressing its protagonist in colonial clothing and placing him in the homes of Kiwi families, Lotto NZ is instead sending Craig, the likeable Kiwi Everyman figure from the ‘High Five’ Campaign, to engage with a range of Kiwi heroes.