articles tagged 'Lotto NZ'

Ads of the Week: 20 February

  • Ads of the week
  • February 20, 2018
  • StopPress Team
Ads of the Week: 20 February

A round of applause for Fire and Emergency New Zealand, Lotto New Zealand and ASB.

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Ads of the week: 18 October

  • TVC of the Week
  • October 18, 2016
  • StopPress Team
Ads of the week: 18 October

Take a bow Ford, Lotto, ANZ and Pak 'n Save.

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Lotto sticks to storytelling, follows Pop's Gift with Mum's Wish

  • Advertising
  • October 17, 2016
  • Damien Venuto
Lotto sticks to storytelling, follows Pop's Gift with Mum's Wish

It’s been a year since Lotto sailed the pirate ship in ‘Pop’s Gift’ onto Kiwi TV screens, and the organisation has now followed this up with another fantastical piece of storytelling in a new spot called ‘Mum’s Wish’.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Lotto NZ focuses on making different dreams come true, calls on Jesse Mulligan to promote its charitable side

  • Advertising
  • November 10, 2015
  • Joshua Riddiford
Lotto NZ focuses on making different dreams come true, calls on Jesse Mulligan to promote its charitable side

While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.

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DDB aims to show that things are more fun in threes

  • Advertising
  • October 10, 2014
  • StopPress Team
DDB aims to show that things are more fun in threes

The expression 'a third wheel' and the oft-used phrase 'two's company, three's a crowd' are usually employed to describe a situation whereby a third participant somehow ruins the dynamism between a couple. However, DDB doesn't agree with this sentiment. In a trio of new TVCs, which aim to draw attention to Lotto NZ's new game called 3 Play, DDB attempts to show that ordinary activities are way better when done in a group of three.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 10 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 10, 2014
  • StopPress Team
Movings/Shakings: 10 October

Industry happenings at NZME, Lotto NZ, Skoda, Film Construction, Vodafone and DB Breweries.

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Cousins returns for senior Lotto NZ gig

  • Movings/Shakings, brought to you by Marsden Inch
  • September 12, 2014
  • StopPress Team
Cousins returns for senior Lotto NZ gig

After almost two years as global head of strategy for PHD's Unilever business in London, Guy Cousins is set to return to New Zealand to take up the chief marketing officer role with Lotto NZ. He replaces Val Green, who held the role of general manager of marketing for almost two years before departing in May.

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How Kiwi brands commemorated Father's Day 2014

  • Advertising
  • September 10, 2014
  • StopPress Team
How Kiwi brands commemorated Father's Day 2014

Last Sunday once again marked the annual time of year when Kiwis are unified in an attempt to assuage some of the guilt associated with pretty much commandeering the word relaxation from the vocabularies of the nation's fathers. And it does after all make sense, because once children enter the world, men's lives change: sleeping in late becomes virtually impossible, prized possessions become ad-hoc teething soothers and monthly bills start to stretch in a way that defies all the rules of physics. So here's a rundown of various brands that decided to tap into this shared guilt in the hope of extracting a few coins.

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TVCs of the Week: 29 July

  • TVC of the Week
  • July 29, 2014
  • StopPress Team
TVCs of the Week: 29 July

In this week's edition, kudos goes to MediaWorks, VW, Honda and Instant Kiwi.

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Scratch yourself better: Instant Kiwi talks up its transformative power

  • Advertising
  • July 25, 2014
  • StopPress Team
Scratch yourself better: Instant Kiwi talks up its transformative power

Everyone loves a good scratch. And everyone loves winning money. So Lotto NZ by DDB are hoping to show that Instant Kiwi can give you a bit of both, with four spots showing depressing situations being transformed with a wiggle of the finger.

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Inside: Ubiquity

  • Didge
  • July 10, 2014
  • Skye Wishart
Inside: Ubiquity

We speak to Ubiquity's Nathalie Morris about her team's philosophies around developing for a changing world, about being number two, and about what exactly you do when you're the "technical muscle" for a marketing campaign.

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Movings/Shakings: 20 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 20, 2014
  • StopPress Team
Movings/Shakings: 20 May

Moves and shakes at Lotto NZ, IABNZ, ANZ, Carat, Y&R NZ and Green Cross.

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Lotto Powerball shares celebratory high fives with Kiwi heroes

  • Advertising
  • April 28, 2014
  • Damien Venuto
Lotto Powerball shares celebratory high fives with Kiwi heroes

In a continuation of its 'High Five' campaign launched last February, Lotto Powerball NZ is sending a bearded protagonist around the country to celebrate the successes of Kiwis. And while it might sound reminiscent of ASB's ill-fated campaign starring Brian Blessed, Lotto's effort, conceptualised by DDB, differs markedly from the approach used by the bank. Rather than dressing its protagonist in colonial clothing and placing him in the homes of Kiwi families, Lotto NZ is instead sending Craig, the likeable Kiwi Everyman figure from the 'High Five' Campaign, to engage with a range of Kiwi heroes.

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