Browsing: Look Good Feel Better

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Boyd PR thinks inside the box for Look Good Feel Better
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Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.

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Brother Design shows the real faces of cancer in print campaign for LGFB
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Brother Design is lending its award-winning design skills to a good cause in a new campaign for not-for-profit organisation Look Good Feel Better (LGFB) by launching a print campaign to raise awareness about ‘Feel Better’ month, which runs over the course of July. LGFB focuses on improving the self-esteems of cancer sufferers by teaching them make-up techniques in an effort to help them overcome the taxing toll that treatments take on the body. The make-up training sessions are held periodically at workshops, which cancer suffers can register for via the LGFB website.

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Charity uses beauty to combat the beast
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Beauty has a habit of capturing attention and, as ads since the dawn of time have claimed, improving self-esteem. And Look Good Feel Better, a not-for-profit cancer-related charity, is embracing this combination for its soon-to-be-released ad campaign.