Meet Lloyd. He’s got a tongue—and he knows how to use it. And, in this new spot by DDB and the Sweet Shop’s Damien Shatford, the rather weird Sky employee, who’s almost like a better-lubricated version of Fresh Up’s ‘Thirst is Creepy’ characters, is being introduced to the nation in an effort to convince the 800,000 Sky TV subscribers who receive their bill in the post to move with the times and sign up to email billing.