Our intrepid honorary reporter Tom Bates of Contagion is at SXSW in Austin, Texas – looking into what trends from the world of marketing, media and advertising might affect us in New Zealand this year. Former US vice president and climate change activist Al Gore is up first, talking about the forces shaping the world today. Join us at 10:30am for the liveblog.
The liveblog kicks off from 7:30am. Teddy Goff is the digital director of President Barrack Obama’s data-driven 2012 re-election campaign. He discusses how he and his team raised more than US$600 million, and harnessed an online following of more than 78 million to find victory.