Live streaming app Periscope is relatively new on the scene, but already some big brands are finding creative ways to use the platform to market themselves. After finding some good examples of brands using it abroad we’ve had a hunt around for some New Zealand examples, and the feedback so far is promising. We also take a look at some of the dangers of live streaming and how the content is monitored.
Browsing: live streaming
Periscope is an app focused on mobile live streaming. And it’s been getting a lot of attention in certain tech media circles for the last little while. So will anyone use it? What about copyright issues? And what’s on offer for advertisers?
In an effort to remove the hack of going to the gym from consumers’ daily schedules, US-based startup Peloton developed an exercise bike that comes with a specially designed tablet, which connects users to professional spin classes. Through this system, bike owners can access pre-recorded sessions with a range of different trainers—thereby making it possible to enjoy the benefits of a spin class without having to leave the house.