Podcasting is having a massive moment abroad, and it's also attracting attention on this side. Over 234,000 people have downloaded podcasts in the last four weeks, according to data collected by Nielsen. So StopPress put on its headphones and delved into the online world of on-demand listening.
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Following on from last week's well-received column about why social media was like talkback radio, Jennifer Duval-Smith puts forward her views on why a combination of paid tools and manual monitoring is the best option for a consistent, timely and comprehensive overview of your social media chatter.
In social, just as on talkback radio, a one-off comment or blip in traffic may not mean much, says Jennifer Duval-Smith. But a good listening programme arms us with the ability to discern the blip from the trend, respond appropriately to an established pattern and back up our decision.
At the start of the year, Research Magazine asked a number of top UK researchers to sum up in one word what they believed 2010 held for the research industry. “Listen,” said respected research director Reineke Reitsma from Forrester Research.