The moment TNS New Zealand releases its radio survey results, the media industry generally buzzes in competitive chaos as everyone vies to get the often confusing statistics published as quickly as possible. Given that we all know that the storm is coming, this one of the few times when interviews are scheduled weeks in advance, questions are emailed pre-emptively and past results are collated in an anticipatory move. This year did not disappoint, and we were again given a fair dose of chaos. So without further ado, here’s a breakdown of some of the key trends recorded in the latest results.
Radio survey results: the battle for ears continues across the radio divide