Browsing: Lisa Winn

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Is Coke’s global approach bad for Kiwi audiences?
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It took creative minds from 10 different agencies across the Coca-Cola marketing network to develop the global campaign for 2016. The result is a collection of 10 TVCs, over 100 campaign images, a new visual identity system and the introduction of a new tagline: Taste the Feeling. But some argue that this global approach may alienate local audiences that are already disengaged from the brand?