Browsing: Lisa Fedyszyn

News
Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign
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There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.

Movings/shakings
TBWA\ adds a couple more creatives to the coterie
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It’s all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane’s shift, it’s added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors.

News
DDB, Colenso and AWARD join forces for leaked email subterfuge
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It’s fair to assume most of us have experienced that horrible feeling when you push send on an email and realise it’s gone to the wrong person. It’s a peril of the modern world and, in many cases, the email chain that ends up going public usually offers up a healthy dose of schadenfreude. So, in an effort to drum up some interest in the end of year graduation show for AWARD school tonight, DDB, Colenso and a couple of AWARD School students conducted something of an experiment with a ‘leaked email’ that showed up the industry’s insatiable desire for whoopsies.