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Shifting sands: Saatchi & Saatchi merges art with politics for Maori Electoral Roll campaign
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The Electoral Commission’s new campaign aims to spread the word among Maori about the choice available to them in the Maori Electoral Option, a legislated event that runs approximately every five years. And to do it, Saatchi & Saatchi enlisted the services of “performance painter” and sand artist Marcus Winter and embarked on what it calls a true collaboration.