There are few things quite as inviting as the smell of freshly baked bread as you walk past a bakery. And while scent is not yet the easiest thing to incorporate into advertising, Bakers Delight’s ‘Labour of Love’ spot gave us a visual reminder of the freshly baked goodness available in their stores.
Browsing: Lipton
The creative use of statistics is fairly common in this industry, from the recent misleading Dove ad claiming 90 percent of New Zealand women would recommend it, to a current spot for Head & Shoulders that claims you’ll be “up to 100 percent dandruff free forever”, whatever the hell that means, to any number of other ASA complaints. So we appreciate a bit of truthiness from time to time, and Lipton (which is owned by Unilever, a company well-versed in the art of sneaky number usage) has taken the proverbial out of tenuous marketing claims with its latest campaign for sparkling iced tea. Plus: one of our favourite campaigns of the year shows why honesty is the best policy.
Over the summer, Lipton took a four storey canvas slide to some of the country’s summer hotspots, like Homegrown Wellington, Otago Uni’s O-Week, and Sounds in the Sun. And the digital and social aspects of the sLIPTONslide campaign have earned PHDIQ Yahoo! New Zealand’s 2012 first quarter Digital Strategy Award.