articles tagged 'Lion'

Steinlager's social lubricant: the story behind Lion's responsible drinking ad

  • Social media
  • November 5, 2013
  • Ben Fahy
Steinlager's social lubricant: the story behind Lion's responsible drinking ad

Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.

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Movings/Shakings: 4 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 4, 2013
  • StopPress Team
Movings/Shakings: 4 October

DB's new marketing director, changes at Lion, DraftFCB recognised as one of the country's best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.

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The end of the big show: Mike O'Sullivan on how content trumps creativity

  • Marketing
  • September 9, 2013
  • Mike O'Sullivan
The end of the big show: Mike O'Sullivan on how content trumps creativity

In these fragmented, digital times, the allure and impact of big, expensive brand ads is on the wane. Content marketing is increasingly filling the void and the industry is starting to recognise that substance is more important than style when it comes to advertising. And it’s about time, says Mike O’Sullivan, executive director at BrandWorld and recent inductee into the TVNZ Marketing Hall of Fame.

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Made to Match campaign aims to make beer legitimate dinner companion

  • Advertising
  • June 19, 2013
  • Sim Ahmed
Made to Match campaign aims to make beer legitimate dinner companion

Beer drinkers who want to take a step towards becoming beer connoisseurs can now look forward to Lion's latest content marketing campaign on TVNZ.

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Waikato Draught gets some love, gives some back to its home territory

  • Advertising
  • May 23, 2013
  • StopPress Team
Waikato Draught gets some love, gives some back to its home territory

It's certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion's Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Crafty Beggars asks fans to get crafty with Beer Insurance

  • Digital
  • April 29, 2013
  • Sim Ahmed
Crafty Beggars asks fans to get crafty with Beer Insurance

Beer is fragile and precious cargo for many Kiwi blokes and blokesses, so Lion's beer insurance campaign for its Crafty Beggars range isn't nearly as absurd as it might sound.

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Lion pushes the art of 'popular craft' with Crafty Beggars range

  • Marketing
  • February 26, 2013
  • Ben Fahy
Lion pushes the art of 'popular craft' with Crafty Beggars range

According to the latest figures, Kiwis consumed 20 million fewer litres of beer in 2012 than the year before, something put down to a combination of average summer weather and a general shift away from the brown stuff towards wine and spirits. But there is growth in craft beer and Lion is continuing to get in on that act with its new Crafty Beggars range, "a craft beer you can actually drink".

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The lion, the beer and the agency: King St gets the Waikato Draught call up

  • Advertising
  • November 23, 2012
  • StopPress Team
The lion, the beer and the agency: King St gets the Waikato Draught call up

Waikato-based advertising agency King St is feeling pretty chuffed with itself, having snapped up the business for Lion’s Waikato Draught brand, in a move pitted as restoring the brand “to its glory days”.

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New York? Pffff. Speight's introduces the modern Southern Man

  • Advertising
  • November 2, 2012
  • Ben Fahy
New York? Pffff. Speight's introduces the modern Southern Man

The Southern Man has been a feature of Speight's advertising—and a prominent feature of Kiwi pop culture—for many years, so any major change to the much-loved advertising figure is obviously fraught with danger. But times have changed. And, while New Zealand might not have too many skyscrapers, the new Speight's campaign aims to show that we've got our priorities right.

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Speight's gets a crafty, modern makeover

  • Design
  • October 30, 2012
  • Ben Fahy
Speight's gets a crafty, modern makeover

It's pretty tough going for the mainstream beers at the moment, with all the growth coming from the craft category and the old stalwarts struggling to keep up as palates change and new tipples tickle fancies. Speight's Gold Medal Ale is still the country's most popular beer brand by volume, however, and the brand has recently tried to become more craft-like and even branched out into—block your ears Southern Men—cider. So, in an effort to create a more cohesive family unit and ensure the flagship variety continues its reign, the brand has been given an overhaul by Dow Design.

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Dry your eyes mates: Lindauer and DDB fight for female freedom by showing hapless, weeping men

  • Advertising
  • September 14, 2012
  • Ben Fahy
Dry your eyes mates: Lindauer and DDB fight for female freedom by showing hapless, weeping men

In the world of advertising, the portrayal of men often tends to be split into two major categories: the hyper-masculine, sex-fuelled, beer chugging, sport-loving creature or the hapless, helpless dunce incapable of doing even the simplest of tasks without the help of a female. Of course, there are many exceptions to that stereotypical rule, but both ends of this spectrum are often seen as being low hanging fruit. But, as part of Lindauer's Girl's Night Out campaign, Lion and DDB have picked that fruit, put it into a bottle and given it a good shake with a 90 second TVC by the Roadmap Institute called 'Don't Worry Boys'.

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Irish eyes are still smiling as O'Sullivan takes over Droga5 reins—UPDATED

  • Advertising
  • July 31, 2012
  • Ben Fahy
Irish eyes are still smiling as O'Sullivan takes over Droga5 reins—UPDATED

We broke the story about Andrew Stone leaving Droga5 on Friday to spend more time with his family and do some consultancy work. And that high-profile departure, combined with the recent loss of its foundation client ASB to Saatchi & Saatchi, led to a fair bit of speculation that Droga5 was in a bit of trouble. But Mike O'Sullivan, who has stepped up to fill the leadership role, says the doors are still well and truly open and, with a few new clients and a new management team, the agency is poised for growth.

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Steinlager Pure and DDB catch a Taika by the tail

  • Advertising
  • June 29, 2012
  • Ben Fahy
Steinlager Pure and DDB catch a Taika by the tail

Since Steinlager Pure was launched in 2007, Lion has used big name American actors to endorse the brand, with the likes of Harvey Keitel, Willem Dafoe and Vincent Gallo gracing our screens and stroking our egos in the past campaigns made by Publicis Mojo. But after a hiatus from Kiwi TV screens as its big brother's white cans took over during the RWC—and with DDB now as its lead agency—it's ready to launch its next campaign on Sunday. And for the first time the new mascot is a Kiwi: successful director, actor and all-round funny man Taika Waititi.

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Jesus and the Lion: ASA has its way with Equippers Church and Waikato Draught

  • Advertising
  • May 1, 2012
  • StopPress Team
Jesus and the Lion: ASA has its way with Equippers Church and Waikato Draught

The Advertising Standards Authority has ruled that a church billboard proclaiming “Jesus Heals Cancer” that was erected by the Equippers’ Church in Napier and an ad for Waikato Draught that linked itself with the Chiefs in a Waikato Times supplement have crossed the line. 

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Zephyr brings out the big guns in new McKenna campaign

  • Advertising
  • April 9, 2012
  • Ben Fahy
Zephyr brings out the big guns in new McKenna campaign

In an effort to get St Paddy's Day in the Guinness Book of World Records, Zephyr recently enlisted the help of Irish comedian Jimeoin for its outstanding Guinness campaign. And it's kept the star-studded momentum flowing with the launch of a new campaign for McKenna starring David Duchovny. 

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