Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
Marketing, advertising & media intelligence
Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winners of the 26th TVNZ-NZ Marketing Awards.
Vice Media sales and marketing director Jamie Brewer says his team has an internal mantra they try to apply regardless of what type of content they’re producing. “We always tell each other, ‘don’t be shitty,’” he says. And recently he's put this mantra to the test in a three-part documentary series for Steinlager's new beer, Tokyo Dry.
Following on from the recent controversy regarding Lion's funding of research conducted by anthropologist Dr Anne Fox, we take a look at whether we can trust research funded by coroporations (or anyone for that matter).
Earlier this year, Speight's introduced Kiwis to Little Henry, the not-so-little Kiwi bloke who gathered his friends together to build a glorious shed featuring masculine decor, a dartboard and pull-out barbecue. This ad no doubt created envy in the hearts of many loyal Speight's drinkers and the brand has now responded by launching an online competition that will give ten* lucky Kiwis a similarly legendary shed.
Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour
Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Industry happenings at Whybin/TBWA, Lion, Strategy Wellington, Destination Queenstown and The Sweet Shop.
A record 32 golds were handed out at the AWARD Awards last night. And of the Kiwi agencies, DDB, Clemenger BBDO and Colenso BBDO had most cause to celebrate. PLUS: local talent acknowledged at the Young Guns.
Lion and DDB's Steinlager Deep Dive campaign seemed to get the tick of approval from the marketing community (and a few questions in an interesting piece on MediaWatch). And many also seem fairly taken with the pair's very literal pun-based 'That's Dry' campaign for Speight's new alcoholic Ginger Beer, which has charted the journey of Karl Burnett squaring off against a forlorn ginger bear for mascot duties. Now it's released a few more entertaining clips.
DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.
After a competitive pitch, Lion has decided to shift its digital business away from its agency of over seven years, Digital Arts Network, and hand it to Young & Shand, with its pitch partner Tailor taking care of .net web development.
Scandinavia is so hot right now. So hot, in fact, that when Lion decided to launch its new range of low-sugar sodas, the company chose an old Skaldic word thought to mean ‘connected’ as the name of the product. Dubbed Hӧpt and sold in bottles that that seem more suited to beer or cider, Lion’s new range of non-alcoholic drinks is currently being advertised via billboards as a soda alternative that “contains less than half the sugar of leading regular soft drinks”.
Lion has put its digital business up for pitch, with the incumbent DAN, Gladeye and Young & Shand/Tailor thought to be in the running.
Only a few weeks after suffering dual account losses, DDB seems to have turned things around and it looks as though the agency will be ending the year on a high. In addition to recently returning to the driver’s seat by winning the BMW/Mini account, DDB has been announced as New Zealand’s leading creative agency for 2013 at the annual Campaign Asia Agency of the Year Awards. PLUS: there are rumours that the agency will be toasting with a Speight's in-hand at the end of the year.
The second instalment of Lindauer’s "national girls' night out" took place on 15 November at various nightspots across the country. And to ensure that the blokes didn’t feel too abandoned on this night of feminine revelry, Lindauer and BBD arranged a few celebrity man-sitters to entertain the sullen couch dwellers at home.