Browsing: Lion

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Effies 2017: FCB basks in golden glow, owns the night with Mercury
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Last night, Auckland’s Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here’s the low down of who won what.

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Can we trust research funded by brands?
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Following on from the recent controversy regarding Lion’s funding of research conducted by anthropologist Dr Anne Fox, we take a look at whether we can trust research funded by coroporations (or anyone for that matter).

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Speight’s online competition promises to cure shed envy for ten Kiwis—UPDATED
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Earlier this year, Speight’s introduced Kiwis to Little Henry, the not-so-little Kiwi bloke who gathered his friends together to build a glorious shed featuring masculine decor, a dartboard and pull-out barbecue. This ad no doubt created envy in the hearts of many loyal Speight’s drinkers and the brand has now responded by launching an online competition that will give ten* lucky Kiwis a similarly legendary shed.

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Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour
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Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they’re now playing the emotional card. PLUS: How the changes have impacted the booze business.

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Speight’s gets its pound of flesh out of Ginger Bear
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Lion and DDB’s Steinlager Deep Dive campaign seemed to get the tick of approval from the marketing community (and a few questions in an interesting piece on MediaWatch). And many also seem fairly taken with the pair’s very literal pun-based ‘That’s Dry’ campaign for Speight’s new alcoholic Ginger Beer, which has charted the journey of Karl Burnett squaring off against a forlorn ginger bear for mascot duties. Now it’s released a few more entertaining clips.

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