articles tagged 'Lion'

Effies 2017: FCB basks in golden glow, owns the night with Mercury

  • Awards
  • October 20, 2017
  • Erin McKenzie
Effies 2017: FCB basks in golden glow, owns the night with Mercury
Mercury and FCB

Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.

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TVNZ-NZ Marketing Awards 2017: Mercury and Lion emerge as the biggest winners

  • Awards
  • September 15, 2017
  • StopPress Team
TVNZ-NZ Marketing Awards 2017: Mercury and Lion emerge as the biggest winners
Mercury claims the Supreme award

Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winners of the 26th TVNZ-NZ Marketing Awards.

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‘Don’t be shitty’: Vice Media puts its mantra to the test for Tokyo Dry

  • Advertising
  • November 17, 2016
  • Damien Venuto
‘Don’t be shitty’: Vice Media puts its mantra to the test for Tokyo Dry

Vice Media sales and marketing director Jamie Brewer says his team has an internal mantra they try to apply regardless of what type of content they’re producing. “We always tell each other, ‘don’t be shitty,’” he says. And recently he's put this mantra to the test in a three-part documentary series for Steinlager's new beer, Tokyo Dry.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Can we trust research funded by brands?

  • Media
  • January 19, 2016
  • Damien Venuto
Can we trust research funded by brands?

Following on from the recent controversy regarding Lion's funding of research conducted by anthropologist Dr Anne Fox, we take a look at whether we can trust research funded by coroporations (or anyone for that matter).

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Speight's online competition promises to cure shed envy for ten Kiwis—UPDATED

  • Advertising
  • May 7, 2015
  • StopPress Team
Speight's online competition promises to cure shed envy for ten Kiwis—UPDATED

Earlier this year, Speight's introduced Kiwis to Little Henry, the not-so-little Kiwi bloke who gathered his friends together to build a glorious shed featuring masculine decor, a dartboard and pull-out barbecue. This ad no doubt created envy in the hearts of many loyal Speight's drinkers and the brand has now responded by launching an online competition that will give ten* lucky Kiwis a similarly legendary shed.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

  • Advertising
  • April 21, 2015
  • Ben Fahy
Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.

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Movings/Shakings: 10 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 10, 2015
  • StopPress Team
Movings/Shakings: 10 April

Industry happenings at Whybin/TBWA, Lion, Strategy Wellington, Destination Queenstown and The Sweet Shop.

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Kiwi honours split at AWARD and Young Guns

  • Advertising
  • March 20, 2015
  • StopPress Team
Kiwi honours split at AWARD and Young Guns

A record 32 golds were handed out at the AWARD Awards last night. And of the Kiwi agencies, DDB, Clemenger BBDO and Colenso BBDO had most cause to celebrate. PLUS: local talent acknowledged at the Young Guns.

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Speight's gets its pound of flesh out of Ginger Bear

  • Advertising
  • December 9, 2014
  • StopPress Team
Speight's gets its pound of flesh out of Ginger Bear

Lion and DDB's Steinlager Deep Dive campaign seemed to get the tick of approval from the marketing community (and a few questions in an interesting piece on MediaWatch). And many also seem fairly taken with the pair's very literal pun-based 'That's Dry' campaign for Speight's new alcoholic Ginger Beer, which has charted the journey of Karl Burnett squaring off against a forlorn ginger bear for mascot duties. Now it's released a few more entertaining clips.

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Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

  • Advertising
  • September 29, 2014
  • StopPress Team
Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.

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Lion raises a toast to its new digital agency, Young & Shand

  • Digital
  • September 16, 2014
  • Ben Fahy
Lion raises a toast to its new digital agency, Young & Shand

After a competitive pitch, Lion has decided to shift its digital business away from its agency of over seven years, Digital Arts Network, and hand it to Young & Shand, with its pitch partner Tailor taking care of .net web development.

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Lion launches a Kiwi product with a Scandinavian name, aims to give non-drinkers an adult choice

  • Design
  • July 30, 2014
  • Damien Venuto
Lion launches a Kiwi product with a Scandinavian name, aims to give non-drinkers an adult choice

Scandinavia is so hot right now. So hot, in fact, that when Lion decided to launch its new range of low-sugar sodas, the company chose an old Skaldic word thought to mean ‘connected’ as the name of the product. Dubbed Hӧpt and sold in bottles that that seem more suited to beer or cider, Lion’s new range of non-alcoholic drinks is currently being advertised via billboards as a soda alternative that “contains less than half the sugar of leading regular soft drinks”.

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Lion weighs up its digital options

  • Digital
  • June 13, 2014
  • Ben Fahy
Lion weighs up its digital options

Lion has put its digital business up for pitch, with the incumbent DAN, Gladeye and Young & Shand/Tailor thought to be in the running.

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DDB ends year on high: will it celebrate with a Speight's?

  • News
  • December 13, 2013
  • Damien Venuto
DDB ends year on high: will it celebrate with a Speight's?

Only a few weeks after suffering dual account losses, DDB seems to have turned things around and it looks as though the agency will be ending the year on a high. In addition to recently returning to the driver’s seat by winning the BMW/Mini account, DDB has been announced as New Zealand’s leading creative agency for 2013 at the annual Campaign Asia Agency of the Year Awards. PLUS: there are rumours that the agency will be toasting with a Speight's in-hand at the end of the year.

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No more man tears: DDB and Lindauer present the man-sitter

  • Advertising
  • November 19, 2013
  • Damien Venuto
No more man tears: DDB and Lindauer present the man-sitter

The second instalment of Lindauer’s "national girls' night out" took place on 15 November at various nightspots across the country. And to ensure that the blokes didn’t feel too abandoned on this night of feminine revelry, Lindauer and BBD arranged a few celebrity man-sitters to entertain the sullen couch dwellers at home.

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