With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.
Browsing: Lindsay Mouat
Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we’ve recently heard describing the pitching process. Suffice to say there’s a perception that the system is broken. But the Association of New Zealand Advertisers (ANZA) and the Commercial Communications Council doesn’t think it needs to stay this way and have taken steps to fix the issues.
The accuracy of online targeting tools when viewed alongside the ageing Kiwi population raises a few questions regarding the continued relevance of TV’s 25-54 trading demographic model. StopPress investigates whether this model has become little more than a blunt instrument in the age of big data insights.
Brands have been acting fast and loose in their application of the hashtag ‘ad’ rule, with only some using it sporadically at best. So, StopPress asks a few people in the industry whether this rule is still relevant or whether it might be time for an update.
While yesterday’s announcement by the nation’s big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Pak ‘n Save, OMD, VivaKi, Acquire Online, ANZA, Bauer and TVNZ about this move.
The recent call from Janet Hoek, Professor of Marketing at Otago University for “tobacco-type restrictions” on so-called unhealthy food and drink reflects the continued flawed thinking of many concerned about obesity, says the Association of New Zealand Advertisers’ Lindsay Mouat.
Last month the Association of New Zealand Advertisers’ (ANZA) Jeremy Irwin, announced he was stepping down from his role as chief executive to pursue more of his lifestyle interests. But while Irwin’s retirement begins at the end of this month, the former director of Unilever New Zealand, Lindsay Mouat, is getting set to step into Irwin’s shoes.
…as the ASA announces its new chair; TBWA\ shuffles the management and says goodbye to its general manager; Affinity ID nails a hat-trick; Kate Alexander takes over from dad at Studio Alexander; Christina Force sells her stake in the “first dedicated photographers agency in New Zealand”; Envy Studios add two to the staff roster; and DNA welcomes a large man from Northampton.
TVNZ has announced it will be reducing the January rate card by 11.1 percent from its 2010 rates to reflect the controversial drop in agency commission from 20 percent to 10 percent on 2 January 2011. So, according to mathematical sources who apparently know how to use calculators, that appears to be an overall rate increase of 0.1 percent.
Members of the marcomms fraternity will be descending on Auckland’s Rendezvous Hotel next month for the Annual Association of New Zealand Advertisers (ANZA) Speakers Summit. And the focus of this year’s event will be on consumer engagement and communication effectiveness in a fast-changing world.