As expected, there’s been a fair bit of discussion about Lindauer’s new campaign on StopPress, some quite enjoying the gender-based hyperbole, some feeling it’s a little too abstract and/or sexist. We couldn’t get hold of DDB’s managing director Justin Mowday last week for a chat when it launched. But we caught up with him yesterday. So what’s the deal? And what else have they got up their sleeves?
DDB New Zealand is already cracking open a few celebratory bottles after the cheeky and very clever Steinlager campaign helped win it the whole account (and managed to sell boatloads of classic white cans). And now it’s added another big Lion brand to the stable after being handed the Lindauer account without a pitch.