Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.
Browsing: Lili Wang
With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.