Browsing: life insurance
In the modern world social media is beginning to dominate with folk progressively visiting platforms like Facebook and Snapchat instead of consuming traditional forms of media. And with this audience shift, advertisers are coming up with increasingly creative ways to market through them, travelling to their audience’s turf. Sovereign Insurance has cottoned on to this, and is using social media to educate people about life insurance, offering a free six months of it through its Facebook page.
ASB and Saatchi & Saatchi NZ have previously shown their prowess for Facebook campaigns through the hugely successful ‘Like Loan’ iniative, and the pair have now returned to the platform. But rather than focusing on home loans, the latest campaign aims to convince Kiwis to take up life insurance. The new campaign takes the form of a survey in a series of questions that aim to determine if you’re replaceable.