Browsing: Lexus

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Tripping the light fantastic
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You can do some amazing things with light these days, with the likes of Philips’ Hue and GE’s Link giving humans the ability to control their lights via apps, create a disco in their living room or respond to other data (like calendars, or through ‘if this then that’). And Infiniti Middle East and TBWA/RAAD in Dubai has also done something pretty cool with lights for its Inspired Light project.

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Virtually assured
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Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.

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Fastidiousness, fashion, the future and free*
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Who’s it for: Lexus by Saatchi & Saatchi

Why we like it: While Toyota’s marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand’s proud Japanese heritage—and, more specifically, its focus on craftsmanship. And …

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Lexus and Saatchi & Saatchi merge man and machine in Kokoro Wo Komete campaign
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Toyota’s luxury brand Lexus has a tough battle on its hands in the prestige class, facing as it does the European goliaths of Audi, BMW and Mercedes. But it’s aiming to reinvigorate the Japanese brand’s challenger spirit with the launch of a classy new campaign out of Saatchi & Saatchi called ‘Kokoro Wo Komete’ or ‘Soul Meets Machine.’

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[email protected]: 9-15 November
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This week on [email protected], a cool car ad from Lexus; another mascot family hits the screens, this time for The Warehouse; Rhys Darby dangles worms for the 2degrees Xmas push; BP is back (with a robo-dog); Jetstar greys up; and who can resist the Magic of Mantovani?