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Milking The Block NZ: how sponsors took the ball and ran with it
The first season of The Block NZ was a huge success for MediaWorks. For the sponsors, however, it surpassed even their high expectations of what television can do.
Browsing: Lesley Springall
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BrandWorld targets courteous corporates with new Extra Mile masthead
Masthead advertising company BrandWorld has added another brand to its stable, with The Extra Mile aiming to attract corporates that have positive tales to tell. And it’s got some fairly big names on board to tell them.