Browsing: Leo Burnett

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When advertising gets dirty
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When marketing a wine region to prospective travellers, you could show a few shots of beautiful vines, happy couples clinking glasses and the odd landscape. Or you could just show off a bunch of dirt. Yes, dirt.

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Canadian agencies indulge in some creative self-flagellation
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While most in this industry take their roles very seriously and firmly believe in the commercial value of creativity, there is also a self-awareness that allows them to poke fun at themselves from time to time, as evidenced by last year’s brilliant Axis campaign. And to celebrate Strategy magazine’s Agency of the Year Awards in Canada, it asked some of the finalists to show off their creativity—and, in doing so, many of them decided to take aim at the ridiculousness of their own realm.

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It’s all about the eyeballs
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Not many ads tend to completely steer away from showing off their product when making a 60 second TVC, but that is exactly what Leo Burnett and Canon Australia have done in the latest ad. “No One Sees It Like You…#whatdoyousee?” is the newest addition to the ‘No One Sees It Like You’ campaign.

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Mind your head
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From elevator frights, to dropping friends right in it, to dramatic surprises in town squares, to fake attacks, marketers and agencies seem to love nothing more than scaring the bejesus out of innocent bystanders with their social experiments. But UK road safety organisation Think and its agency Leo Burnett have taken it to a new level with their #PubLooShocker.

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Circus attempts to break a few circuits
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A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they’re also a big drawcard for the Circus Festival of Commercial Creativity. So the The Communications Council decided to remind the region’s most experienced chief marketing officers that when it comes to creative thinking we still have plenty to learn.

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Special Group heats up, as AWARD Awards announce 29 Kiwi finalists
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Special Group has managed to get itself a spot alongside BMF and The Monkeys as a finalist for Creative magazine’s coveted Hotshop Awards, while Finch and Curious got the Hotshop nod in the production categories. And in the AWARD nominations, DDB Group picked up the most finalists with seven, followed by Colenso BBDO and The Sweet Shop with six each. In the craft categories, Finch received seven finalist nominations, Thick as Thieves three and Curious Film also received a nod for its poignant Helena’s story, made for the New Zealand Breast Cancer Foundation.

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The gospel according to Cannes: the world’s 25 best TV ads?
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Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory. 

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Cannes completed, great work celebrated
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Sadly, after the annual week of Gallic hedonism and chinstrokery, it’s back to old clothes and porridge for the global advertising community because the Cannes Lions finished up on Sunday with the awarding of the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards. Here’s a round-up of all the winners from these and the special awards.