The cold weather may be knocking on our door but that’s no excuse to harp on about it according former weatherman Ray Morningside in a new Panasonic mockumentary by Lemonade.
Apparently retail is dead. Online shopping is destroying it and, if you believe the hype,all the malls will soon be full of tumble-weeds. Due to constantly improving and sophisticated e-commerce, e-tailers like Amazon, or little online ‘stores’ set up and run through TradeMe it would seem that consumers have very little incentive to shop at brick and mortar stores any more. The social aspects of shopping are now being attacked by start-ups like Svpply. And group buying and the tipping point theory are still there as well. So why are the malls are not empty yet?
The process of makeovers isn’t always pretty, as the plethora of road cones that have littered the surrounding streets of Eden Park during its redevelopment are testament to. But while it may have not been such a pretty affair on the outside, it’s a different story on the inside, as those attending the unveiling of the new look park this Sunday will see. The makeover includes a new look ground and revitalised logo, all set to “put on a distinctively New Zealand face” for the half a million visitors expected to visit the park over the course of the Rugby World Cup.
Lemonade Design has won a competitive pitch to overhaul the Eden Park brand and rebuild its website, with both projects due for completion before the new stand is opened in the next few months. But there appears to be bit of confusion in the Eden Park ranks as to whether or not the cat should have been let out of the bag so early.
Lemonade, “a film about 16 advertising professionals who lost their jobs and found their calling,” encourages people to listen to that little voice inside their head that asks ‘What if?