Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.
Greenpeace has been nipping at Shell’s heels for years, pulling out everything from fake press releases to sneaky banners at car races to a big emotional ad featuring a homeless polar bear to draw attention to the oil company’s proposed Arctic drilling. Now it’s targeting one of the world’s most-loved brands, Lego, after it signed a deal to create a series of toys for Shell. And it’s flipped the premise of the hugely popular Lego Movie to show that everything is not awesome.
While most movie releases still rely on the classic cliched poster/over-the-top trailer combo, there have been plenty of creative (and sometimes quite violating) attempts to get attention in recent years. And The Lego Movie, which is currently number one at the global box office, joined that elite group with a great stunt conceived by Warner Bros. and media agency PHD that saw four well-known UK ads acted out in the style of the movie.
In an age where technology rules—and where screens are often used as babysitters—there’s still something to be said for old-school leisure activities/imagination-builders like Lego. And, just in time for Christmas, it’s released a fantastic family-themed TVC, its first for 30 years.