The days of the digital wild west could be numbered, if the Law Commission has its way. In its latest paper News Media Meets New Media, the commission has proposed a single regulator across all types of news media in New Zealand. One “independent of both government and the news industry,” that will outline the standards and accountabilities that it believes should apply to all news media and bloggers, in the digital age.
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The recent Law Commission report Alcohol in Our Lives: Curbing the Harm, made 153 recommendations to the National government. Some of those suggestions have formed the basis of the Alcohol Reform bill. And, now that the government’s position on booze has been clarified somewhat, the Advertising Standards Authority has decided the time is right to establish an independent panel to review the Code for Advertising Liquor.
There may have been a few quiet drinks in the marcomms sector following this week’s Government announcement on alcohol law reform, which included advertising reform. But there was certainly no big party.
A sobering report released today by the Law Commission on the sale and promotion of liquor recommends significant changes to how it is marketed in New Zealand. So, marketers in the liquor industry and agencies with liquor and supermarket accounts need to prepare themselves.