Browsing: Laura Maxwell

News
NZME Vision announces new lifestyle shows and commercial opportunities
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NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. And not only are they only set to appeal to audience demand for lifestyle shows, with some already piloted for advertisers and agencies, they’re extending NZME’s commercial offerings.

News
Four of New Zealand’s biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED
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In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers’ online properties. So will this give the local players the scale to compete with Facebook and Google’s respective ad exchanges?