Whenever large entities merge, there is generally an expectation from those outside the business—and often from those investing in it—that things will change faster than they practically can. NZME’s group director digital Laura Maxwell-Hansen says that’s certainly the case at the moment as it attempts to bring “three businesses [APN, TRN and GrabOne] that have three different everythings” together, but she says its digital strategy is beginning to bear fruit, with audience numbers on the up and revenue growing ahead of the market.
Browsing: Laura Maxwell-Hansen
At an ad-hoc conference held this morning at Ponsonby Central, TRN announced several significant changes to its offering. The key announcements, delivered via TRN’s chief executive Jane Hastings, chief content officer Dean Buchanan and commercial director Laura Maxwell-Hansen, were presented as part of the overarching ‘Change is Now’ campaign, which will serve to promote all the updates over coming months. In addition to rebranding Classic Hits, TRN has also invested in a multimedia studio and shuffled its staff.
A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.
Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it’s heading next. Here’s her take on 2012.
Auckland agency Contagion has taken out the latest Yahoo! Digital Strategy Award for its ‘Not Quite As Kiwi As’ campaign for New Zealand snack brand Tasti.
In the quickly evolving digital sphere, it’s pretty tough to keep up. And while Yahoo! New Zealand has been tweaking its homepage regularly over the years in order to do just that, it hasn’t made any major changes since 2008. But now, after a year-long project, it’s launched its new, simplified, longer and de-cluttered version.