Browsing: Laura Maxwell-Hansen

News
‘Running fast and holding on’: Laura Maxwell-Hansen discusses NZME’s digital developments
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Whenever large entities merge, there is generally an expectation from those outside the business—and often from those investing in it—that things will change faster than they practically can. NZME’s ​group director digital Laura Maxwell-Hansen says that’s certainly the case at the moment as it attempts to bring “three businesses [APN, TRN and GrabOne] that have three different everythings” together, but she says its digital strategy is beginning to bear fruit, with audience numbers on the up and revenue growing ahead of the market.

News
Stepping out of radio’s dark ages: TRN rebrands Classic Hits and incorporates cross-channel content delivery
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At an ad-hoc conference held this morning at Ponsonby Central, TRN announced several significant changes to its offering. The key announcements, delivered via TRN’s chief executive Jane Hastings, chief content officer Dean Buchanan and commercial director Laura Maxwell-Hansen, were presented as part of the overarching ‘Change is Now’ campaign, which will serve to promote all the updates over coming months. In addition to rebranding Classic Hits, TRN has also invested in a multimedia studio and shuffled its staff.

Movings/shakings
Movings/Shakings: 20 May
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A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.

News
DraftFCB’s top digital dogs
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DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.

Opinion
The Year in Review: Laura Maxwell-Hansen
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Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it’s heading next. Here’s her take on 2012.

News
Go long: Yahoo! New Zealand shares its new toy
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In the quickly evolving digital sphere, it’s pretty tough to keep up. And while Yahoo! New Zealand has been tweaking its homepage regularly over the years in order to do just that, it hasn’t made any major changes since 2008. But now, after a year-long project, it’s launched its new, simplified, longer and de-cluttered version.

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