articles tagged 'Laura Maxwell-Hansen'

'Running fast and holding on': Laura Maxwell-Hansen discusses NZME's digital developments

  • Media
  • April 30, 2015
  • Ben Fahy
'Running fast and holding on': Laura Maxwell-Hansen discusses NZME's digital developments

Whenever large entities merge, there is generally an expectation from those outside the business—and often from those investing in it—that things will change faster than they practically can. NZME's ​group director digital Laura Maxwell-Hansen says that's certainly the case at the moment as it attempts to bring "three businesses [APN, TRN and GrabOne] that have three different everythings" together, but she says its digital strategy is beginning to bear fruit, with audience numbers on the up and revenue growing ahead of the market.

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Movings|Shakings: 29 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 29, 2015
  • StopPress Team
Movings|Shakings: 29 April

Changes at Adshel, NZME, Fairfax and Ooh! Media.

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Movings/Shakings: 16 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 16, 2015
  • StopPress Team
Movings/Shakings: 16 January

Changes at NZME, Bauer, TVNZ, Omnicom Media Group, bFM and The Breeze.

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Year in Review: Laura Maxwell-Hansen, NZME

  • Year in Review, brought to you by Font
  • December 17, 2014
  • StopPress Team
Year in Review: Laura Maxwell-Hansen, NZME

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Laura Maxwell-Hansen, the group director of digital media at NZME, thought about 2014.

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Stepping out of radio's dark ages: TRN rebrands Classic Hits and incorporates cross-channel content delivery

  • Radio
  • April 15, 2014
  • Damien Venuto
Stepping out of radio's dark ages: TRN rebrands Classic Hits and incorporates cross-channel content delivery

At an ad-hoc conference held this morning at Ponsonby Central, TRN announced several significant changes to its offering. The key announcements, delivered via TRN’s chief executive Jane Hastings, chief content officer Dean Buchanan and commercial director Laura Maxwell-Hansen, were presented as part of the overarching ‘Change is Now’ campaign, which will serve to promote all the updates over coming months. In addition to rebranding Classic Hits, TRN has also invested in a multimedia studio and shuffled its staff.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 20 May

  • movingsshakings
  • May 20, 2013
  • StopPress Team
Movings/Shakings: 20 May

A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.

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DraftFCB's top digital dogs

  • Digital
  • March 13, 2013
  • StopPress Team
DraftFCB's top digital dogs

DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.

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The Year in Review: Laura Maxwell-Hansen

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Laura Maxwell-Hansen

Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it's heading next. Here's her take on 2012.

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Contagion and Tasti's Kiwiana fest cleans up Yahoo DSA Award

  • Digital
  • December 7, 2012
  • StopPress Team
Contagion and Tasti's Kiwiana fest cleans up Yahoo DSA Award

Auckland agency Contagion has taken out the latest Yahoo! Digital Strategy Award for its ‘Not Quite As Kiwi As’ campaign for New Zealand snack brand Tasti.

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Go long: Yahoo! New Zealand shares its new toy

  • Digital
  • November 23, 2012
  • Ben Fahy
Go long: Yahoo! New Zealand shares its new toy

In the quickly evolving digital sphere, it's pretty tough to keep up. And while Yahoo! New Zealand has been tweaking its homepage regularly over the years in order to do just that, it hasn't made any major changes since 2008. But now, after a year-long project, it's launched its new, simplified, longer and de-cluttered version.

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Online advertising hits high water mark, but challenges loom

  • Digital
  • November 14, 2012
  • Ben Fahy
Online advertising hits high water mark, but challenges loom

Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you'd expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.

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Yahoo! and Kia warm the bench with netball sponsorships

  • Sponsorship
  • November 13, 2012
  • StopPress Team
Yahoo! and Kia warm the bench with netball sponsorships

Yahoo! New Zealand has announced a three-year sponsorship of Netball New Zealand and the Silver Ferns. And the good news doesn't stop there for the sport, because Kia has switched its sponsorship focus from tennis and signed up as the naming rights sponsor for the Waikato Bay of Plenty Magic.

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Yahoo! New Zealand’s Digital Stars finalists revealed

  • Digital
  • July 23, 2012
  • StopPress Team
Yahoo! New Zealand’s Digital Stars finalists revealed

Yahoo! New Zealand’s inaugural Digital Stars Awards have been on the hunt for the country’s best emerging digital media talent and, after scrutinising 18 savvy entries, the list has been narrowed down and the five finalists revealed, representing a decent cross-section of Kiwi agencies.

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PHDIQ rides the sLIPTONslide to DSA glory

  • Digital
  • June 13, 2012
  • Ben Fahy
PHDIQ rides the sLIPTONslide to DSA glory

Over the summer, Lipton took a four storey canvas slide to some of the country's summer hotspots, like Homegrown Wellington, Otago Uni's O-Week, and Sounds in the Sun. And the digital and social aspects of the sLIPTONslide campaign have earned PHDIQ Yahoo! New Zealand’s 2012 first quarter Digital Strategy Award.

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Yahoo! New Zealand looks to the firmament with launch of Digital Stars

  • Digital
  • May 6, 2012
  • StopPress Team
Yahoo! New Zealand looks to the firmament with launch of Digital Stars

Yahoo! New Zealand has announced the arrival of a new awards baby called the Digital Stars, an initiative that aims to find and reward the best young media planners and buyers in New Zealand.

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