NZME chief commercial officer Matt Headland sits down for chat with StopPress about the latest round of radio results.
Marketing, advertising & media intelligence
NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. We chat to NZME chief commercial officer Laura Maxwell about the commercial opportunities this move has created.
Industry happenings at NZ Herald, IAB NZ, Cuisine magazine, TRA, Group M, Hunch and Hypermedia.
Four of New Zealand's biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED
In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers' online properties. So will this give the local players the scale to compete with Facebook and Google's respective ad exchanges?