2degrees and TBWA\ claimed victory in the March 2011 edition of Colmar Brunton’s Ad Impact Award with its animated ‘Bruce & Brian’ spot. And it’s come out on top again with a brand ad that trumpets the continuation of ‘the 2degrees Mission’.
Larrie Moore, the founding marketing director for 2degrees, has quit the mobile operator.
2degrees came out in March saying it had gained 11 percent of the consumer market since its launch around two years ago. Now it’s gunning for New Zealand’s business customers with new plans, a new TBWA\ TV campaign featuring a dizzying array of Rhys Darbys and a man strapped to a billboard.
After taking out the big one at the Marketing Awards last year, selling its wares to over 580,000 customers and bringing home a few other weighty accolades in its 18 month history, 2degrees and TBWA\ are already well-accustomed to winning. And it can add another trophy to the box sitting in Rhys Darby’s attic after the new Bruce and Brian spot was judged the winner of the March edition of Colmar Brunton’s Ad Impact Awards.
In July last year 2degrees launched its mobile network in New Zealand, utilising funny man Rhys Darby to front its campaign. And it is fair to say the campaign has been successful so far. We managed to sneak a quick moment with 2degrees head of sales and marketing Larrie Moore to ask him a few quick fire questions about the last seven months.