Browsing: language

News
Emojis for the ad executive
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Four-person Swedish agency Dogwash has released a quirky campaign that allows ad folk to accurately express their thoughts through a catalogue of emojis that can be downloaded from the app store. And since most agencies always have one eye on the gong, the emoji suite includes Cannes Lions, Clios, D&D Pencils and a host of other award-themed options.

News
The perils of automation
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We rely on technology for so many things, but from time to time that reliance goes comically awry. That happened when Spark used find and replace to get rid of the mentions of Telecom on its website and, in a classic case of the law of unintended consequences, ended up creating a new word: Sparkmunications. But there are plenty more entertaining find and replace oopsies.

News
The language of ideas, the reality of results
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I’m consistently surprised by how often we use language in ways that undermine our efforts as an industry. It surprises me because communication should be the one thing we nail – clear, precise language that explains exactly what we mean – but actually we’re often pretty bad at it.