Newly appointed chair of the Marketing Association Lance Walker recently spoke at the Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece shared with StopPress he talks about why the current trend of marketers placing emphasis on numbers isn’t necessarily conducive to creative and effective marketing.
Browsing: Lance Walker
Amid some major changes in the radio industry as NZME and MediaWorks embarked on their new multi-platform strategies, Gill Stewart stepped down as general manager of The Radio Bureau in February after around ten years in the role. And she’s now stepped up to the position of chief executive of the Marketing Association, replacing Michael Pryor.
Cigna Life Insurance chief executive Lance Walker has been appointed the new chair of the Marketing Association and will take up the position vacated by the retiring Debra Hall.
Loyalty NZ’s Fly Buys programme has captured the attention of another telco after Telecom pulled out of its partnership with the rewards programme close to three years ago. 2degrees has announced it has joined up with Fly Buys to rake in some loyalty points with its ever rising number of customers.
There’s already been a steady stream of cash donations to the various Christchurch Quake appeals and plenty of initiatives from the business community to raise funds. Now Loyalty New Zealand, the company behind Fly Buys, has come up with another way to help those affected by the disaster by allowing its 2.5 million card holders to donate their points in one hundred point lots to the Red Cross or the SPCA Canterbury. So get in there and donate your points here.
As we all know, it’s the thought that counts. But that really doesn’t matter at all if it’s a crap thought. As such, the amount of cash you splash is what counts in these consumerist days. And Kiwis’ Christmas shopping habits have been unwrapped (geddit?) in a new survey that has discovered stuff you probably already knew.
Another edition of Movings/Shakings hits the shelves, and this time there are a few big names in the mix.