French publication La Croix (translating to The Cross) struggles with the perception that its publication doesn’t cover serious issues and instead focuses only on religious topics. Admittedly, it is a Roman Catholic publication, and religious content certainly takes up some of the column inches, but the paper is on a mission to show that it might not be exactly what people think it is. Here’s a look at the ad campaign it’s using to spread this message.
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Not exactly what you believe