Browsing: Kuga

Ford and JWT hit play on remixed Fade Away

As the broadcast sponsor of X Factor New Zealand, Ford and its agency JWT wanted to do something that would bring the various strands of music, aspiration and gratuitous car shots together. And, after filming wannabe stars and their various hangers on singing Che Fu’s ‘Fade Away’ in the back of a pimped out 2013 Kuga on the 27-stop audition tour, it’s released the final product.