Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline’s deals being promoted on TV and online. But it’s finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.
Browsing: Kris Sowersby
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Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED
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Air New Zealand embraces the dark side for new look livery
Air New Zealand is going black for good, with its fleet set to sport a new livery from next year that was created in collaboration with leading Kiwi typeface designer Kris Sowersby and Designworks.
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News injection proven to stave off violent strains of marketing disease
BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.