Browsing: KPMG

Wraps, wagons and watches: RWC sponsors join the marketing melee

The smell of sponsorship campaigns gone wrong is wafting around the country at the moment and, with just over two weeks left until RWC kick off, there are probably a few nervous sponsors hoping they don’t get flamed like Adidas and Telecom. But there’s little chance of that happening with Landrover, KPMG or recently announced official watch sponsor TAG Heur, which have all got in on the act.    

These are the people in your digital hood

In this week’s Consumer Counsel:

Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way.