articles tagged 'KPEX'

Movings / Shakings: 15 September

  • movings/Shakings, brought to you by Marsden Inch
  • September 15, 2016
  • StopPress Team
Movings / Shakings: 15 September

Industry happenings at Vice, MediaWorks, Marketo, GrownUps and KPEX.

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The Spinoff, RNZ and Interest.co.nz conduct a few digital experiments

  • Media
  • July 28, 2016
  • Damien Venuto
The Spinoff, RNZ and Interest.co.nz conduct a few digital experiments

No one in the industry has found the perfect solution to consistently making money from online journalism, but this isn't due to a lack of trying. We look at three recent examples of the digital experimentation going on in the industry.

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Choice TV, NBR and Tangible Media join the KPEX party

  • In association with KPEX
  • July 27, 2016
  • Damien Venuto
Choice TV, NBR and Tangible Media join the KPEX party

KPEX, the local ad exchange founded last year, has confirmed the addition of three new online publishers to the mix, with more set to come shortly.

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Contagion recruits a pair of replacements for Thompson

  • Movings/Shakings, brought to you by Marsden Inch
  • April 26, 2016
  • Damien Venuto
Contagion recruits a pair of replacements for Thompson

The departure of former partner Richard Thompson to KPEX earlier this year left a significant gap in the executive team at Contagion, but the agency has now announced a pair of replacements. “It’s been a long search,” says Contagion managing partner Dean Taylor. “Richard hasn’t been an easy man to replace. In fact, it’s taken two people to replace him.”

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PHDiQ's Christophe Spencer weighs up the strengths and weaknesses of KPEX

  • Opinion
  • April 11, 2016
  • Christophe Spencer
PHDiQ's Christophe Spencer weighs up the strengths and weaknesses of KPEX

The programmatic market is burgeoning and local publishers are aiming to get a cut of the pie through KPEX. Christophe Spencer looks at some of the pros and cons of the offering.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Inside KPEX: an eye on the future

  • In association with KPEX
  • March 15, 2016
  • StopPress Team
Inside KPEX: an eye on the future

Tech companies that stand still get left behind. And while KPEX only kicked off late last year, those running the offering are already looking into how it can evolve.

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Inside KPEX: media agency experts weigh in

  • In association with KPEX
  • March 8, 2016
  • StopPress Team
Inside KPEX: media agency experts weigh in

From the outset, the success of KPEX would largely depend on the willingness of media buyers to plug into the exchange and buy the inventory on behalf of their clients. And it didn’t take long for that to happen. Only a short few months after KPEX inventory became available, many major media strategists plugged in and started bidding. Here’s what a few think of the offering so far.

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Linking arms: why Fairfax, MediaWorks, NZME and TVNZ formed KPEX

  • Sponsored content
  • February 29, 2016
  • StopPress Team
Linking arms: why Fairfax, MediaWorks, NZME and TVNZ formed KPEX

When the Australian media companies attempted to come together to form a similar alliance across the ditch, the effort failed because various players were simply unwilling to collaborate. But the local players did not allow the same to happen. Setting aside their partisan differences and prioritising the importance of creating a strong local programmatic network, Fairfax Media, MediaWorks, NZME and TVNZ successfully came together to form KPEX. Here’s why the execs determined the move was worthwhile.

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Consulting CEO Duncan Arthur takes on four KPEX myths

  • In association with KPEX
  • February 22, 2016
  • StopPress Team
Consulting CEO Duncan Arthur takes on four KPEX myths

In a weekly series, we delve into the Kiwi Premium Exchange (KPEX). In this edition, consulting chief executive Duncan Arthur takes on a few early myths.

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KPEX appoints Contagion's Richard Thompson chief executive

  • Movings/Shakings, brought to you by Marsden Inch
  • February 18, 2016
  • Damien Venuto
KPEX appoints Contagion's Richard Thompson chief executive

Richard Thompson, a partner at creative agency Contagion, will be taking over the KPEX reins from consulting chief executive Duncan Arthur in mid-April.

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Movings/Shakings: 9 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 9, 2015
  • StopPress Team
Movings/Shakings: 9 October

Industry happenings at KPEX, Bauer Media, Robber's Dog, Little Giant Design, QMS, IHG and AHL.

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Four of New Zealand's biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED

  • Media
  • October 8, 2015
  • Damien Venuto
Four of New Zealand's biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED

In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers' online properties. So will this give the local players the scale to compete with Facebook and Google's respective ad exchanges?

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