In recent years, Fly Buys has been on a mission to expand the range of things card holders can use their points for, whether it’s music, flights or toasters. And BNZ has been promoting some fairly innovative products lately as part of its ‘Be Good With Money’ brand strategy. Last year, the two collided, with BNZ announcing its KiwiSaver scheme members would be able to redeem Fly Buys points to make contributions to their or another person’s BNZ KiwiSaver schemes. And it’s released an ad via Colenso BBDO to trumpet that point of difference and show that its customers can be good with your money, even when they’re spending it.
BNZ and Fly Buys show how customers can be good with money, even when they’re spending it