TrackSafe New Zealand and KiwiRail have developed a new way to keep pedestrian’s minds alert at rail crossings in a new campaign via Clemenger BBDO.
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KiwiRail puts Kiwis in the driver's seat with Oculus Rift-powered campaign for National Rail Safety Week
For this year’s edition of National Rail Safety Week, KiwiRail and TrackSafe NZ have followed in the New Zealand Transport Association’s footsteps by launching a game to get their message across to the masses.
The Listener’s – intended or unintended – jab at KiwiRail is a fine example of satire.
KiwiRail Freight and KiwiRail Scenic have released television commercials in an effort to remind Kiwis that rail is still relevant and enjoyable. Auckland-based agency Hot Mustard took charge of the Freight campaign, while Wellington-based Clemenger BBDO held the reins at KiwiRail Scenic Journeys.