Browsing: Kiwiburger

McD’s pumps up the patriotism for ‘Just Because’ push

 Whether it’s banks, bacon, lamb, insurance or telcos, there’s no shortage of brands trying to tap into the idea of New Zealandness. And McDonald’s and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.